News

New service maximises untapped marketing potential of corporate email

2012-04-19 18:11:00

Every mobile and PC business email is now a managed, legally compliant marketing resource through The Email Laundry’s Brand and Sign

Companies can now maximise the marketing potential of their employees’ emails using a new first of its kind service from email and web security company, The Email Laundry. The Brand and Sign service enables businesses to make every employee a part of their marketing team by transforming every corporate email sender into a relevant, targeted and accountable email marketer.

Nearly nine tenths of corporate communication (87 per cent) is via email, yet many companies still fail to capitalise on its untapped potential as a cost-effective marketing channel. This is a particular problem for companies whose employees increasingly check and send business email on smartphones, which rarely carry any company branding. Moreover the Companies Act 2006 includes provisions for Trading Standards to fine businesses that fail to include company registration numbers and addresses on emails from their employees.

Brand and Sign gives corporate marketing teams complete control of their company’s outgoing communications, ensuring departmentally relevant and consistent email for every recipient of their company’s email. The new cloud-based service automatically applies email signatures – including the legally required company registration details – to every message sent by a company, regardless of whether it is sent from a mobile device or a PC.

Individual employees’ emails from various departments within a business – whether sales, accounting, legal or human resources – can be branded with relevant marketing messages targeted to their specific audiences. Companies using Brand and Sign can then measure the performance of every staff member via open and click-through data gleaned from the employees’ email signature.

Ken Bagnall, CEO of The Email Laundry, said: “Companies send millions of emails every day, but often the only branding they carry is the email address of the sender. Considering 87 per cent of all corporate communications are via email, businesses are failing to attain the most from their primary communications tool. The concept of cloud has now gone beyond computing to the human level. Companies need to maximise the potential of both the technology they use and their individual employees' use of that technology.”

Marketers simply set up company emails to pass through the Brand and Sign cloud server. The company marketer logs into the server through a portal and assigns marketing messages to email signatures of specific employees or departments. The Brand and Sign cloud server then attaches relevant branded email signatures to specific employees’ outgoing email.

Bagnall said: “Brand and Sign not only enables more effective and consistent use of marketing messages, but also helps UK businesses comply with The Companies Act 2006. This legislation requires companies to include their registered company name and registration number, place of registration and registered office address in every sent email, with penalties of up to £1,000 for non-compliance.

“Brand and Sign attains maximum value from every email employees send. It provides a consistent and measurable company-wide standard that not only ensures email is compelling to specific recipients and compliant with the law, but also makes every employee, and every email they send, a marketing resource.”

A demonstration video is available at http://www.youtube.com/watch?v=L1TgM5QApEo

An animated representation video is available at: http://www.youtube.com/watch?v=SQSyCwswOTo

For more information visit www.brandandsign.com

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Notes to Editors:
For further editorial information, images or to arrange interviews please contact emaillaundry@pwkpr.com or call +44 20 7609 1900.

For more information on Brand and Sign visit www.brandandsign.com

About The Email Laundry:
The Email Laundry is being sold in over 15 countries and is estimated to be one of the fastest growing innovation based companies in this sector. It also provides email filtering, encryption, email archiving and email continuity services along with its latest innovation email signature and brand management. More information is available at www.TheEmailLaundry.com

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