News

Is your email smiling?

2012-04-13 14:47:00

The most public face of your company is your email. Does it represent your company as it should?

Each office employee sends an average 200 business related emails every week. This mounts up to a staggering 1 million emails per annum in a business with 100 employees.

This figure is outside of email marketing campaigns.

How many marketing opportunities is your company going to deal with in a year that presents 1,000,000 views? These figures may emphasise for you what an important
view of your company email represents.

This presents two marketing opportunities for every company.
• Increase your brand strength through well designed email
• Drive home marketing messages by including them in emails and track customer interest.

The difficulties in the past of achieving these goals had been
• how difficult it was to get html email to render correctly on a wide range of email devices/clients
• how difficult it was to get employees to use the correct signature and not make their own adjustments
• the difficulty of having to bring in the IT department for every change

With new technology now available to marketing departments it is possible to overcome these problems of the past.

Brand and Sign from The Email Laundry.

Email leaves your company server with just the message, no signature or marketing banner.
The email then passes through the Brand and Sign servers in the cloud where each users signature is added and any relevant marketing banners for that user. All this is managed by your own marketing team through a simple user interface.

• The signatures are configured to show up correctly on the widest range of devices possible including smartphones
• The employees no longer have access to their own signature
• The IT department don’t need to be involved for small changes, they can just point the company email at the branding servers and their job is done. The marketing department now controls how the corporate image looks on email
• Email sent from smartphones now also have company signatures and marketing messages added.

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Cloud Email Management